With the emergence of quick commerce platforms, the way we shop and purchase products is transforming rapidly. These platforms offer an unparalleled convenience that enables customers to browse, select, and receive their chosen items at their doorstep. In a significant partnership, Instamart, a quick commerce giant, has collaborated with Kalyan Jewellers, a prestigious jewellery brand, marking the latter’s entry into the quick commerce space. Kalyan Jewellers, known for its exquisite gold and silver collections, has partnered with Instamart to provide customers with a convenient way to buy certified gold and silver coins. In the lead-up to Akshaya Tritiya, a significant festival in India, Kalyan Jewellers will offer an exclusive range of certified gold and silver coins on Instamart. These coins will be available for customers across all 100 cities, including major metropolitan areas.

• Gold coins will be available in two sizes: 0.5g and 1g, featuring motifs such as flowers, Ayodhya, and god Ganesh, while silver coins will be available in three sizes: 5g, 10g, and 20g, adorned with auspicious motifs like Ganpati, Laxmi, and Ganesh Laxmi.
• Instamart users can access the certified coins through the platform, ensuring an easy and hassle-free shopping experience.
• The exclusive range will include gold coins bearing various auspicious symbols, including the swastik and goddess Lakshmi, adding a touch of luxury to the purchase.

The partnership will not be limited to Akshaya Tritiya; Kalyan Jewellers’ gold and silver coins will become part of Instamart’s regular product range. This means that customers will be able to purchase these coins year-round through the platform, making it easier to access luxury items. “We’re thrilled to welcome Kalyan Jewellers to our platform ahead of Akshaya Tritiya,” said Amitesh Jha, CEO of Instamart. “With more customers embracing the convenience of quick commerce for festive and traditional purchases, this partnership is both timely and relevant. Our goal is to ensure that customers can access trusted, certified products like gold and silver coins with the same ease as they would groceries or other household purchases.”

The partnership is a significant step towards integrating the traditional world of jewellery shopping with the modern convenience of quick commerce. “Akshaya Tritiya is a time-honoured tradition, and purchasing gold or silver on this day is considered especially auspicious,” noted Ramesh Kalyanaraman, executive director of Kalyan Jewellers. “Through our collaboration with Instamart, we are making it easier than ever to buy Kalyan gold and silver coins, ensuring the spirit of the festival remains.”

To celebrate the partnership, Instamart launched an on-ground activation called InstaGold in Hyderabad. This initiative featured an installation covered in chocolate coins with five real gold coins hidden among them, giving participants a single chance to pick one. The launch was timed with Akshaya Tritiya, creating a unique and engaging experience for customers.

Instamart users can now shop for certified gold and silver coins on Instamart, ensuring a seamless and hassle-free experience. With the launch of InstaGold, customers can not only purchase these coins but also be a part of a unique and exciting experience. This partnership marks a significant milestone in the evolution of quick commerce in India, and Instamart is set to revolutionize the way people shop for luxury items like gold and silver coins.

“We’re excited to welcome Kalyan Jewellers to our platform ahead of Akshaya Tritiya. With more customers embracing the convenience of quick commerce for festive and traditional purchases, this partnership is both timely and relevant. Our goal is to ensure that customers can access trusted, certified products like gold and silver coins with the same ease as they would groceries or other household purchases.” – Amitesh Jha, CEO of Instamart.

Amitesh Jha, CEO of Instamart, stressed the importance of this partnership, stating that it was both timely and relevant in today’s fast-paced world. By integrating traditional jewellery shopping with the modern convenience of quick commerce, Instamart and Kalyan Jewellers aim to provide customers with a seamless and hassle-free experience. The partnership also marks a significant milestone in the evolution of quick commerce in India. With the launch of InstaGold, customers can not only purchase luxury items like gold and silver coins but also be a part of a unique and exciting experience. This partnership demonstrates the potential of quick commerce to revolutionize the way people shop for traditional and festive items. Benefits of the partnership:

• Convenience: Customers can shop for certified gold and silver coins on Instamart, ensuring a seamless and hassle-free experience.
• Trust: Kalyan Jewellers’ commitment to providing certified and quality products ensures trust among customers.
• Exclusivity: The exclusive range of gold and silver coins available on Instamart offers customers a unique shopping experience.

• Quick commerce: A retail delivery model that enables customers to order and receive products quickly, often within minutes.
• Instamart: A quick commerce platform that offers customers a range of products, including groceries, household items, and luxury items.

Highlights of the partnership:

• Instamart has partnered with Kalyan Jewellers to offer certified gold and silver coins on its platform.
• The partnership is exclusive to Instamart, making it a unique shopping experience for customers.
• Kalyan Jewellers will offer a range of gold and silver coins, including 0.5g and 1g gold coins and 5g, 10g, and 20g silver coins.

Amitesh Jha and Ramesh Kalyanaraman, executive director of Kalyan Jewellers, expressed their excitement about the partnership, highlighting its significance and potential impact on the retail industry. As Instamart continues to grow and evolve, this partnership is set to revolutionize the way people shop for luxury items, making it easier and more convenient than ever before.